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Location: St Ouen
Ships to: US,
Item: 226265039137
Return shipping will be paid by:Buyer
All returns accepted:Returns Accepted
Item must be returned within:60 Days
Refund will be given as:Money Back
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Unit of Sale:Single-Piece Work
Signed By:Leonetto Cappiello
Size:Large
Signed:Yes
Color:Yellow – Black – Green – Red
Title:OXO
Material:Paper
Certificate of Authenticity (COA):Yes
Original/Licensed Reprint:Original
Subject:Food,Meat,Beef
Type:Poster
Listed By:Dealer or Reseller
Year of Production:1911
COA Issued By:Moufflet and Co
Item Height:62.2 in
Style:Art Deco,Art Nouveau,Vintage,belle epoque
Theme:Advertising,Food & Drink
Features:Signed,Unframed
Item Width:46.5 in
Artist: Leonetto Cappiello (1875 – 1942) Title: Oxo Date: 1911 Size: 46.5 x 62.2 in / 118 x 158 cm Printer : Imprimerie Publicité Etablissement Vercasson, 6 rue Martel, Paris Materials and Techniques: Colour lithograph on paper Linen backing: Yes Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable). Details: Rare poster by Leonetto Cappiello created in 1911 for the OXO brand. OXO is a range of food products. The OXO cube is a beef broth prepared from meat extract and marketed by Liebig. About Leonetto Cappiello, The Father of Modern Advertising : Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the “father of modern advertising.” His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist. Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form. Initially drawn to caricature, Cappiello’s true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form. The artist’s career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries: Food and Beverage: Campari, Cinzano, Café Martin, Kub, Chocolat Klaus, Oxo, Maurin Quina Other Products: Parapluie Revel, Poudre de Luzy, Le Nil, Mossant Entertainment: Folies-Bergère, Mistinguett demonstrating his versatility and adaptability as an advertising artist. Cappiello and His Printers Leonetto Cappiello’s career as a poster artist spanned from 1900 to the 1930s. He formed a particularly strong partnership with the Vercasson printing house, working closely with them from the late 1890’s until the early 1920s. Following this, Cappiello continued to collaborate with various printing houses while also establishing a significant relationship with the Devambez publishing house. In 1921, he signed an exclusive contract with Devambez that lasted until 1936, a period marked by some of his most iconic poster creations. The combination of Cappiello’s artistic vision and the technical expertise of these printers was instrumental in the creation of his enduring body of work. Cappiello’s posters not only sold products but also became iconic cultural artifacts, reflecting the spirit of the Belle Époque and the Roaring Twenties and Thirties (Art Deco). Beyond his commercial success, Cappiello was also a skilled painter and illustrator. His artistic talent extended to other mediums, showcasing his versatility as an artist. Leonetto Cappiello passed away in Cannes on February 2, 1942, at the age of 66. His legacy, however, lives on through his enduring posters, which continue to inspire and influence advertising and design to this day. About Us: Moufflet & C° – Paris Fine Arts We have been dealing in art, antiques and vintage posters for more than 50 years and, upon request, we are very happy to provide you with Certificate of Authenticity. Further information and photographs available upon request. Other posters and original artworks (maquettes) by Leonetto Cappiello are available. Please enquire. Moufflet & C° – Paris Fine Art We are specialized in fine prints and original vintage posters and have been providing expert advice to international clients, collectors and museums since 1970. We guarantee the authenticity of all our items. Payment: We accept PayPal as well as most major credit cards. Money Back Guarantee: All prints and posters offered for sale are covered by a 14-day full money back guarantee. Handling: We pay great attention to detail when it comes to packing and shipping your purchase. We use heavy, thick-walled FedEx approved mailing tubes to pack all items. Shipping: Shipping is free. We ship worldwide with FedEx International Priority. Delivery is usually within 1 to 3 business days. A tracking number is provided for online tracking of the shipment. Attention International Buyers: Please Note that import duties, taxes, and charges are not included in the item price or shipping cost. These charges are the buyer’s responsibility. Please check with your country’s customs office to determine what these additional costs will be prior to bidding or buying.
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